• Happy 6th, WebEngage

    On this date, six years ago, Ankit and I set out to build a cute little startup. We called it WebEngage. Little did I know that years later we’d have created a company out of that startup. As we complete 6 years today, I feel extremely fortunate and lucky to have experienced this journey. I… Continue Reading

  • Distractions

    Now that you are done reading those glorious “reflecting back on 2015” kinda posts, I am giving you an altogether different one to read. For me, 2015 was the year of fighting distractions. A lot was going on at WebEngage last year. We were undergoing a massive change to re-launch WebEngage as a multi-channel customer… Continue Reading

  • Bigger, Better, Hungrier @ WebEngage

    The minute you’re satisfied with where you are, you aren’t there anymore. ~ Tony Gwynn (Hall of Fame Baseball Player) There could never be an excuse to not write at all for 10 long months. I am sorry. I’ll try to post a bit regularly. This one’s an update to fill you in with events from… Continue Reading

  • The Curse Of Knowledge

    Earlier this month, at the WebEngage office, we hosted iSpirt’s latest roundtable on “product positioning and messaging“. During the course of this meetup, a very interesting term was coined – The Curse Of Knowledge. This phrase came up during the discussion when founders were trying to explain their offering and highlight the problems they faced w.r.t product positioning. Almost everyone struggled to… Continue Reading

  • To Sir, With Love …

    Those who educate children well are more to be honored than they who produce them; for these only gave them life, those the art of living well. ~ Aristotle This article is a tribute to my teachers who shaped me into being a socially acceptable human being. I am sharing some anecdotes from my past life –… Continue Reading

  • We, The People

    Its been over 2 months since I last posted. I am trying hard to overcome the laziness, that comes with age, for all things “unproductive” – like writing. Also, it gets a bit difficult to take time out these days from my work schedule 😦 We, at WebEngage, are fast growing on all counts – revenues, reach… Continue Reading